Tracy Zhuo

is a product designer in Toronto, ON.

Her work aims to delight and inspire; providing meaningful solutions for real humans through design.

The pillars that uphold her human-centered design process include: empathy, advocating for the user, iterative design and striving for continuous improvement, accessibility, and balancing aesthetics with usability.
She hopes you have a lovely day.

Case Studies

→ AutoTrader
→ Doctors Without Borders
→ Shopifinds
→ Tutorly

More

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Doctors Without Borders App Design

Mobile app design to increase transparency and users’ willingness to donate

Médecins Sans Frontières/Doctors Without Borders (MSF) is a non-profit organization that provides life-saving medical care worldwide.

Our team designed a mobile app for MSF geared toward donors to address the utmost concerns we uncovered in our research: trust, education, and passion for the cause.

Passion: A personalized experience increases users’ motivation to continue contributing
Education: Easily accessible global news increases users’ awareness, thereby increasing their trust

Trust: A prominent confirmation screen with information on how donated funds are allocated increases trust and transparency

Addressing these concerns through design ultimately encourages users’ donating behaviour, better equipping MSF to continue their life-saving work around the world.

Throughout the course of this project, our team analyzed the existing mobile donation experience, conceptualized a novel app, conducted qualitative research (interviews), created a design system, iteratively designed a donation flow, and conducted user testing between every stage.

Tracy Zhuo

Doctors Without Borders App Design

Mobile app design to increase transparency and users’ willingness to donate

Addressing these concerns through design ultimately encourages users’ donating behaviour, better equipping MSF to continue their life-saving work around the world.

Throughout the course of this project, our team analyzed the existing mobile donation experience, conceptualized a novel app, conducted qualitative research (interviews), created a design system, iteratively designed a donation flow, and conducted user testing between every stage.

Thanks for reading!