is a product designer in Toronto, ON.
Her work aims to delight and inspire; providing meaningful solutions for real humans through design.
The pillars that uphold her human-centered design process include: empathy, advocating for the user, iterative design and striving for continuous improvement, accessibility, and balancing aesthetics with usability.
She hopes you have a lovely day.
Case Studies
→ AutoTrader
→ Doctors Without Borders
→ Shopifinds
→ Tutorly
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Shopifinds
Leveraging Shopify’s ecosystem to make e-commerce accessible for all... in 24 hours
Research shows that the biggest barriers to entry for entrepreneurship are lack of technological skills, networks, and finances. For Shopify specifically, cost is one of the biggest barriers to entry, pushing people towards other options, like WooCommerce.
Shopify challenged us to tackle these issues using its Ecosystem* to make entrepreneurship more accessible than ever before.
*Shopify’s ecosystem includes: developers for their app and theme stores, affiliates, and hireable “experts.”
Our solution makes it as quick and easy as possible for budding entrepreneurs to start their businesses using Shopify, and addresses these barriers to entry.
How?
After conducting market & competitive research, we were able to create a persona, which guided our solution: a low-cost, low-risk, easy to use solution for new users to get acquainted with Shopify’s ecosystem:
Shopifinds (n.)
an all-in-one marketplace where users are empowered to get their start in entrepreneurship.
Here are the highlights:
Low risk: entrepreneurs only pay when they make a sale
Beginner friendly: anyone with access to the internet can get started, no expert tech skills required
Users can get started on the marketplace, and migrate their business to a full-fledged Shopify storefront when they feel confident—it scales with their business growth
In addition to a customer-facing view of the Shopifinds homepage, our team also designed a flow to demonstrate how easy it is to start a business with only a few clicks.
This concept and design was presented to a panel of representatives at Shopify.